I love dataviz, especially when it is both full of insights and easily accessible to a wide audience. Here are some examples of particularly engaging visualisations I collated, ordered by technique used.
Engaging techniques, examplified
Interactive / gamified viz
The NY Times “You Draw It” format is a great example of how simple interactions can lead to profound insights.
- NY Times – You Draw It: How Family Income Predicts Children’s College Chances
- NY Times — You Draw It: What Got Better or Worse During Obama’s Presidency
Data Gifs / “animated shorts”
Scrollytelling is unpopular in dataviz circles. But it’s still widely used. If well done (eg. a viz combined with actually-scrolling text on the page), it can work really well.
- Washington Post – These lawmakers might want to consider crossing the aisle in the 115th Congress
- The Guardian – The dark side of Guardian comments
Visualising social media
In this case, “social media” often means Twitter.
- Dataveyes – A real-time visualization of the France vs. Switzerland football match
- Dataviz.love – Hillary vs Trump: The Game of Tweets
Building your own: factors to consider
There are specific things to consider to make a visualisation / infographic compelling, based on what type of data is available.
- Do we have geolocalised data? Maps are both great-looking and very easy to understand.
- Do we have personal data? A piece is more compelling if it allows comparison of the viewer’s details or demographic to the rest.
- Do we have live data? If the data updates in any way it will be more interesting to come back.
- How well does it have to work on mobile? There isn’t as much space there.
- How much does your audience know? If they stumble upon it, will they be able to understand it?
Sources of great dataviz examples:
- Malofiej infographics awards - Lots of good infographics.
- FlowingData - Dataviz blog with lots of resources.
- Figure.nz - simple dataviz but well made.